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9 May 2010 1 Comment

Making Product Placement Emotional

For the last hour or so I’ve been reading Martin Lindstrom’s “Buyology”. In his book, Lindstrom details his research into neuromarketing and how science can provide a better insight into our purchasing decisions. Lindstrom explains that a lot of our purchasing decisions are made subconsciously and that when asked to explain why we purchase something [...]