Love what you do

Yesterday I posted an entry about enthusiasm and passion. My enthusiasm and passion. Today I want to talk about a company that get’s it. A company that made me listen.
As you should know already I’m a sucker for faceless multinationals and their branding advertisements. I don’t buy products, I buy into brands.
Don’t just like.
Like is mediocre.
Like is watered-down love.
Love.
Now that’s powerful stuff.
Love changes things.
Upsets things.
Conquers things.
Love what you do.
This campaign from Blackberry strikes a chord with me. Why do something you like when you could do something you love? Why do anything you don’t love? As the ad says, “Love what you do”.



New! “Love what you do” – http://theblogof.rosscbrown.co.uk/2009/1...
Maybe check link? RT @rosscbrown: New! “Love what you do” – http://theblogof.rosscbrown.co.uk/2009/1...