The Blog of Ross C Brown

Yesterday I posted an entry about enthusiasm and passion. My enthusiasm and passion. Today I want to talk about a company that get’s it. A company that made me listen.

As you should know already I’m a sucker for faceless multinationals and their branding advertisements. I don’t buy products, I buy into brands.

Don’t just like.

Like is mediocre.

Like is watered-down love.

Love.

Now that’s powerful stuff.

Love changes things.

Upsets things.

Conquers things.

Love what you do.

This campaign from Blackberry strikes a chord with me.  Why do something you like when you could do something you love?  Why do anything you don’t love? As the ad says, “Love what you do”.