The Blog of Ross C Brown

Good morning and welcome to the Apple Live (in association with Ross C Brown Online and Kismet Networks) coverage of the Apple “The spotlight turns to notebooks’ keynote event coverage.

We’ve not been invited to the keynote so we’ll me meta-blogging for secondary sources and attempting to add some value to the coverage.  And like last time, you can also follow us over at Twitter for a blow by blow account the the proceedings.

We’d also like to here your thoughts and opinion on today’s announcements.  You can do so by commenting below, replying to us on Twitter or by emails to applelive [dot] content [at] ims [dot] kismetnetworks [dot] com.  We look forward to hearing from you.

The Live Blog - all times are local.

08:00 - Apple Store Down

10:00 - Keynote begins.
10:00 - Steve on stage, introduces Tim Cook
10:01 - The usual, ‘Macs are great, OSX is better than Vista line’
10:03 - Bootcamp and VMware talked about.
10:06 - Chatting away, lots of Apple stores.  400,000 visitors a day.
10:07 - Mac sames at up 18%
10:08 - Apple is number one for Education, with 39% market share - surpassing dell.
10:10 - Time to talk about notebooks.  Steve is back.

10:11 - Ive is out.  He is the Senior VP for Design.  He rocks.
10:12 - Taking about the ‘challenge’ of making a MacBook Pro strong.
10:13 - They’ve found the fix…
10:15 - “So we make it from a solid piece of aluminum.” - J Ive
10:16 - New enclosures confirmed.

10:18 - Nvidia came to Apple with a new graphics ‘part’ they want Apple to enjoy.
10:21 - Five times faster, the VIDIA GeForce 9400 M

10:23 - A new trackpad, a large GLASS multitouch trackpad. Sans button.
10:24 - new MacBook Pros, back lit black keyboard, mini display port.  All the ports on one side.
10:26 - Precision unibody enclosure.
10:27 - GeForce 9400M, and the GeForce 9600 GT
10:30 - 5 hours batter life, four in ‘turbo’ graphics mode.
10:31 - Two models: $1999 and $2499.  In stores tomorrow.  No 17″ version?
10:33 - MacBook Air: 128GB SSD option, faster graphics.
10:35 - New Air available in November, starting at $1700

10:37 - New display, 24″ LED backlit.  Works will with MacBook Pro.  Built in iSight.

10:38 - MacBooks - Same design as MacBook Pro but smaller.
10:40 - Glass trackpad, with multi-Touch
10:42 - $1299 MacBook is very much like today’s $1999 MacBook Pro
10:45 - Get it tomorrow, SSD option.  RAM starting at 2, up to 4GB.  160GB HDD, up to 320GB CPU starting at 2.4Ghz
10:46 - So $999 for the current $1099 White Mac Book.  And two new MacBooks for $1299 and $1599

10:55 - Q&A session.
10:57 - No blu-ray yet.  Movies are good, licensing is difficult. There is always iTunes in HD
10:57 - 17″ MacBook Pro still will be available, and will be refreshed.
11:00 - Almost everybody loves the glossy screen.  Even pro’s and photographers.
10:02 - Apple not sure of the Netbook market.
10:03 - And we’re done! [Photos to follow later, thanks.]

Thanks for joining us for the Apple Keynote Event.  Be sure to check out the rest of our coverage of today’s events here.